As a cosmetic dentist, there are many ways you can market your practice to potential patients.

Now that you know the five foundational elements of content marketing, including creating value, knowing your audience, promoting properly, honing technical skills and analyzing what’s working (and what’s not), what types of content should you be creating?

With 1 in 20 Google searches being health related, it’s no wonder healthcare providers are implementing content marketing into their marketing strategies.

Is your practice leveraging content to reach more prospective patients and ultimately grow your business?

With the Internet age came a new way to promote your practice, reach more people, and grow your business. But all the opportunities afforded by the digital era can be confusing and difficult to mill through, especially when it comes to digital marketing.

As a dental practice owner, it is essential that you realize how fierce the competition is before you decide on your marketing strategy for this year. If you haven’t given digital marketing a thought until now, it is definitely time to do so.

There is no doubt that producing high-quality, custom videos to market your practice online is a good decision for every doctor to consider in 2018. Video marketing can be used to help you generate new online leads in multiple ways.

Plastic surgery is one of the most competitive verticals there is in all of healthcare. Doctors spend thousands of dollars each month on marketing and advertising to help create brand awareness and to attempt to attract more patients online.