The DoctorLogic Blog
Discover relevant content created specifically to keep you up to date with healthcare marketing best practices.
Latest Posts:
LASIK Target Market: Everything You Need To Know
SEO for Ophthalmologists: Get Seen by Google
How to Track and Increase Your Dental Marketing ROI
Dermatology Website Design: Are You Doing It Right?
More Posts:
7 Lead Generation Tactics for Plastic Surgeons
Regardless of how successful your practice is, attracting new patients is always a challenge. Even though the COVID-19 pandemic increased the number of people who want plastic surgery, bringing them to your clinic still requires a comprehensive approach to digital marketing and lead generation.
Read MoreHow Much Should Dentists Spend on Marketing?
Whether you’re an existing or de novo dental practice, you will struggle to survive without a competitive marketing budget. You must set aside a specific amount of money you’re willing to spend to maximize profitability and return on investment (ROI).
Read MoreHow to Optimize Before-and-After Photo Galleries for Medical SEO
Medical providers have long known that great before-and-after photos have incredible value. As soon as a patient enters their website, they see proof of concrete results. The positive impact of photo galleries on new patients cannot be underestimated.
Read MoreLocal SEO for Dentists: 6 Ways to Outdo the Competition
Search engines are one of the top tools that patients use when searching for dental services. In fact, 97% of people learn more about a local company online than they do anywhere else. That’s why local SEO for dentists deserves to be an integral part of your practice’s marketing campaign.
Read More9 Tips for Choosing a Domain Name for Your Medical Practice
One of the most critical assets for a medical practice's marketing efforts is its website's domain name. Following best practices is essential whether you're considering purchasing a new or retired domain name. Some older techniques like Exact Match Domains (EMD) no longer offer the same kind of SEO benefit they once had, but they can still drive traffic when used correctly.
Read MoreDoctorLogic Receives 2022 Best Place for Working Parents® Designation
DoctorLogic, an all-in-one Website Marketing Platform created exclusively for healthcare providers, recently received the honored designation of a 2022 Best Place for Working Parents award.
Read MoreWebsite Accessibility and the Americans With Disabilities Act (ADA)
This article explains why there is no single legal standard (yet) and provides practical tips to avoid or defend against litigation, including a website widget that might help you.
Read MoreLet’s Dispel Some Social Media Marketing Myths for Doctors
If the importance of social media is widely known, why do so many doctors underutilize the channel?
Read MoreHow to Improve Your Social Media Presence
Whether or not you tend to use social media yourself, there really is no denying its value as a marketing channel when it comes to acquiring leads, building trust, and growing your practice.
Read More3 Simple Steps to Make Your Videos More Professional
Though expensive cameras, premium lighting, and green screen backdrops are commonly used to create high-end videos, this post will give you some guidance as to how to achieve professional-looking videos with minimal effort.
Read MoreEight Doctor Review Sites Worth Knowing About
Having an up-to-date presence on popular review sites is a simple, effective way to start building trust with prospective patients.
Read MoreNew Features: Home Page & Reports
Today we are excited to announce the new Home Page and Reporting enhancements are now officially live and available for all DoctorLogic customers.
Read MoreVideo Marketing for Healthcare Practices
In an effort to help your practice incorporate video in your practice marketing strategy, we have outlined a few recommendations to help get you started.
Read MoreSpring Cleaning Website Checklist
With Spring right around the corner, we put together a checklist you can use to ensure everything is up-to-date and running smoothly.
Read MoreBlogging Fundamentals
In this post you’ll learn why you should blog, and some simple steps you can take to help get the ‘blogging ball’ rolling.
Read MoreThree Simple Steps to Lead Management Success
A few tips, tricks, and best practices to help you get the most out of this particularly useful Opportunities dashboard
Read MoreReminder: New Homepage & Reporting coming soon!
Last month we mentioned the new homepage redesign and with that comes some shiny new reports to go with it! Get a sneak peek here.
Read MoreHow do you know if it's time to update your site?
5 subtle (and 4 not-so-subtle) ways to tell your website needs to be refreshed.
Read MoreAsk these questions to find the right management consultant.
What questions should you ask to find the right partner for your practice?
Read MoreIs the Online Doctor Consultation Trend Over?
This post covers the overall search trends as well as industry updates which relate to the topic of "Online Doctor Consultations" and similar searches..
Read MoreGoogle Maps Turns A Sweet 16 and Why It’s Important
A fun look back at the history of this groundbreaking service & how to utilize it in your marketing today.
Read MoreComing Soon: Homepage Redesign
We redesigned the new homepage to highlight your most important performance metrics and give you a better understanding of your top website, SEO, & conversion results.
Read MoreA Look Into Employee Benefits in 2021
How has the pandemic shaped the employee benefits structure?
Read More2020: Year in Review
We redesigned the new homepage to highlight your most important performance metrics to get a better understanding of your top website, SEO, & conversion results.
Read MoreFive Ways Healthcare Marketing Will Look Different In 2021
Let's make 2021 your most successful year yet!
Read MoreNew Year, Same Search?
In our latest blog post, our Head of Paid Search dives into the value in utilizing search trends in your ad campaigns.
Read MoreLet's Build a Budget!
In our latest blog post, our Director of Growth Marketing (and former Practice Management Consultant) walks you through the process of creating a simple, annual budget for your practice.
Read MoreHow Important Are Links to Credibility And Rankings?
In our latest blog post, our Head of SEO looks into why links are an important part of a successful SEO strategy.
Read MoreTechnical SEO Case Study: Duplicate URLs Are a Silent SEO Killer
When referring to SEO we tend to think about content, but in this post we showcase why technical issues can prevent a page from ranking as well.
Read MoreSEO News & Updates - May 2020
In this inaugural edition of SEO News from DoctorLogic, our in-house SEO expert, Ryan Metcalf, breaks down the biggest trends and Google updates in 2020 so far.
Read MoreCOVID-19: How To Optimize For Coronavirus
It’s no secret each business is going to be and has already been negatively impacted by the coronavirus. With that said, there are several things we can do to minimize the impact of performance and keep our patients happy. It’s also a great opportunity to review SEO tactics and optimization ideas to make sure things are in great shape when they eventually return to normal.
Read MoreCOVID-19: How to Conduct a Successful Virtual Consultation
The health and safety of patients and staff is a priority among medical practices. Virtual consultations allow you to continue providing service in a private and efficient manner.
Read MoreCOVID-19: The Importance of Digital Marketing During A Time of Crisis
As COVID-19 continues to impact business, the role of digital marketing is becoming increasingly more important to create continued awareness.
Read MoreCOVID-19: 3 Things Your Medical Practice Should Do
During the spread of COVID-19 here are a few things your practice can do during these difficult times to gear up for better times.
Read MoreDoctorLogic named No. 122 on the First-Ever List of Texas’s Fastest Growing Companies
The Inc. magazine today revealed that DoctorLogic, creator of the Website Marketing Platform exclusively for healthcare providers, is No. 122 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies.
Read More6 Medical Practice Marketing Strategies that can TRIPLE Your Leads in 2020
To stay competitive and achieve year-over-year increases doctors should consider all core marketing and technology initiatives, as well as some new and noteworthy ones. Here are 5 easy (but highly effective) strategies you can implement to increase patient volume.
Read More2020 Top Ranking SEO Signals: What Really Matters to Market your Practice
New to SEO? Or just wonder what are the trends for 2020? Strengthen your online presence and grow your practice with these SEO trends that matter in 2020.
Read MorePlastic Surgery Marketing: How Much to Budget for Practice Growth
Plastic and cosmetic surgery continues to be in high demand in the United States. This demand has created a healthy yet competitive marketplace for plastic surgeons.
Read MoreDental SEO: Attract More Patients Online
At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines. In this blog, you’ll get an overview of SEO for dentistry and why you need it for your practice, as well as a few basic SEO tips to help you get started.
Read MoreMeet BERT: Google's Biggest SEO Update in 5 Years
Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether.
Read MoreHow To Build a Profitable Practice
Here are 5 tips to identifying profitable visitors.
Read MoreUse Search and Social to Increase Patient Leads
Not only can social reach prospective patients on a human level, but it can also reach the search gods on a search engine optimization (SEO) level. That’s because it’s been found that there’s a strong correlation between social activity and rankings.
Read MoreThe Do's and Don'ts for Your Google My Business Listing
practice’s Google My Business profile is what appears when people are searching for that business, or a business like it, on Google Search or in Google Maps.
Read MoreWhy You Should Consider Optimizing Your Website for Voice Search (& How to Do It)
As technology advances, the ways to search for and find information are multiplying. One of the more relatively recent methods quickly gaining popularity is voice search. This means in order to stay on top of the optimization game, websites must now also account for voice searches in their strategy.
Read MoreHow Often Should You Blog For Your Practice?
In this post, we’ll lay out why content is important, how often you should blog, and what types of content you can create to easily fill up your queue. These tips will give you a better idea of how you should be incorporating content into your overall digital marketing strategy.
Read More6 Signs Your Medical Practice Needs A New Website
We’re often asked how often you should update or redesign your website. The answer isn’t as straightforward as you might think. So, to help with this question, here are 6 signs to look for when asking if your practice needs a new website.
Read MoreHow To Build Your Dental Website Like a DSO
What if you're not a DSO and want to compete on their level digitally? DSO News caught up with Andre Riley, Chief Revenue Officer at DoctorLogic to learn more about how solo-practices, small groups, emerging groups and even mid-size DSOs can compete with even the biggest players online.
Read MoreDoctorLogic Appears on the 2019 Inc. 5000 list for the 2nd Year in a Row, Ranking No. 1285
Inc. magazine ranked DoctorLogic #1285 on the 2019 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies in America.
Read MoreShowcasing My Talent - An Interview with Dr. Morales
The DoctorLogic Before and Gallery solution has proven to be a fan favorite, allowing physicians to display their outcomes like never before.
Read MoreHow Do I Get More Visitors to My Website?
So how can you increase website traffic? We’ve put together this list of five things you can do to start getting your visitor numbers up today.
Read MoreReputation Management for Doctors: How to Conduct an Online Audit of Your Reputation
By simply typing your name into a search bar, prospective patients can learn a lot about you. So how do you know what they’re seeing and how can you control it?
Read More5 Ways to Increase New Dental Patient Leads with Smile Galleries
As a cosmetic dentist, there are many ways you can market your practice to potential patients.
Read MoreHow To Convert Phone Calls Into New Patients
Having friendly and sincere people representing your practice is the thing that will leave the most lasting impression on patients, especially new patients.
Read MoreAre Microsites Good for SEO?
When considering the direction for your website, a strong SEO strategy is absolutely key to your success. And when putting together your SEO campaign, you may be wondering if it’s a good idea to set up a few microsites in addition to your main website or in lieu of it.
Read MoreWhy Are Medical Keywords Important
It’s no secret people use Google for everything — especially for health issues.
Read MoreIs Your Healthcare Marketing Plan Working
Developing a marketing strategy is hard work. When done correctly, it provides a huge benefit to your practice by increasing leads, cases, and revenue. However, often times, many practices either overlook the strategy entirely, or execute it poorly and expect high results.
Read More5 Types of Content to Employ for Your Medical Practice
Now that you know the five foundational elements of content marketing, including creating value, knowing your audience, promoting properly, honing technical skills and analyzing what’s working (and what’s not), what types of content should you be creating?
Read MorePositive Patient Experiences Increase Your Face Value
First impressions matter. Establishing a positive patient experience throughout their visit can increase patient referrals and your online reputation.
Read MoreHow to Build A High Impact Brand for Your Medical Practice
Does your medical practice have a brand? Branding is incredibly important to all businesses, medical practices included, because it tells prospective patients what they can expect from your practice.
Read MoreHealthcare Digital Marketing Metrics: What to Know Before You Measure
If you’re new to digital marketing, knowing if your efforts are worthwhile can be a mystery if you don’t know what marketing metrics you should be measuring.
Read More6 Ideas to Drive More Patients for Bariatric Surgeons
Only 1% of eligible patients choose Bariatric Surgery as an option. Although it’s the #1 solution for long term, weight loss with proven results, it’s the most underutilized method for weight loss.
Read MoreHow Doctors Manage Their Reputation in a Digital World
Reputation management for doctors can be tricky in the digital world. That’s because the internet—along with its pros—definitely has its cons.
Read MoreBoost Medical Practice Growth with Content Marketing
With 1 in 20 Google searches being health related, it’s no wonder healthcare providers are implementing content marketing into their marketing strategies.
Read MoreHow to Market Your Healthcare Facility and Stand Out Online
Attracting patients online, especially in a competitive market, can be tough. In my previous blog, I discussed how online consumerism has changed and how potential patients are conducting their research online.
Read MoreOnline Patient Testimonials Can Influence Prospective Patients
Have you ever performed an online search for a high-priced item or service and narrowed your decision down to two choices, then began researching everything you could out of those two to ENSURE you selected the absolute best?
Read More3 Marketing Strategies for Growth in 2019
It’s a new year and you’re ready to spice up your marketing strategy to make the most of it. But where do you start?
Read MoreIt’s Time to Modernize Your Patient Experience
Online consumerism has dramatically changed the way society works today, especially in healthcare. Consumers are turning more and more to the web to find and check out doctors.
Read More5 Common PPC Mistakes and How to Avoid Them
PPC is a constantly evolving landscape, and it can be hard to keep up with all of the best practices. So instead, let’s take a look at the most common PPC mistakes people make and how they can be rectified.
Read More5 Healthcare Marketing Trends for Providers in 2019
If you want to grow your practice, these 5 healthcare marketing trends can help do just that.
Read More5 Foundational Elements of Content Marketing
Is your practice leveraging content to reach more prospective patients and ultimately grow your business?
Read MoreWhy Word of Mouth Isn't Enough to Grow Your Practice
By now you’ve probably heard—and experienced firsthand—how word of mouth can benefit your business. After all, Nielsen found 92% of consumers believe recommendations from friends and family over all forms of advertising.
Read MoreWhy SEO and Content Matters to Your Medical Private Practice
With the Internet age came a new way to promote your practice, reach more people, and grow your business. But all the opportunities afforded by the digital era can be confusing and difficult to mill through, especially when it comes to digital marketing.
Read MoreThe Disadvantages of Wordpress
Think of a website as an extension of your business. Your current and potential clients are visiting you online. You want to give them an easy and pleasant user experience so they can associate positive feelings with your business. You can give them this experience by having a fully functioning website that loads up quickly.
Read MoreHow to Win with Online Photo Galleries
We live in a visual era, where consumers may engage in a product or service based on a single photograph. For this reason, one of the most compelling components of an online marketing arsenal, is a before and after photo gallery.
Read MoreAttracting Patients for Dental Implants
Have you ever thought to yourself, Is Digital Marketing Necessary for My Dental Practice? If you are a dentist who specializes in implant dentistry, you are missing out on potentially millions of dollars in revenue for every year you decide to ignore digital marketing for your practice.
Read MoreBenefits of Hiring a Marketing Company to Handle Your Marketing Strategy
Marketing plays a key role in the success and growth of your practice. The information provided to prospective patients about who you are, what you stand for, what you offer, and why people should give your practice a visit must be strategic.
Read MoreWhat Is Call Tracking and How Does It Help My Marketing?
Nowadays, there is a buzz about how practices effectively utilize call tracking to gauge the intrinsic value of their digital marketing efforts. What is call tracking anyway? Well that is a great question, and here is what you need to know.
Read MoreIncrease New Patient Leads Through Pay-Per-Click (PPC)
Patients search in so many different ways these days. But how can your practice keep up with all the competition in the Google space? That’s where PPC can take your online presence to the next level.
Read More5 Things Every Website Must Have
There is no doubt that businesses nowadays encounter an unprecedented level of cyber attacks in the form of malware, ransomware, hacking, and DDoS attacks. That is essentially why you must ensure that your website is properly secured and trustable.
Read MoreBest Review Sites for Plastic Surgeons
For a plastic surgeon, a perfect day at the practice would generally comprise of performing surgical procedures to help their patients look and feel better.
Read MoreIncrease Traffic & Conversions Through Your Before-and-After Gallery
Plastic surgeons are in demand more than ever, all thanks to the latest technology such as smartphones and social media platforms that have made marketing a breeze for them. More and more people today are joining the selfie culture taking their facial snaps at any place and time.
Read MoreDoctorLogic Raises Funds for “Give Back a Smile”
Each year, over five million individuals suffer domestic abuse and violence in the U.S. and Canada. Considerable efforts and initiatives focus on increasing awareness of this serious issue. However, there is little publicity when it comes to the dental problems many victims might face.
Read MoreIs SEO Still Important for Plastic Surgeons?
In today’s technology-focused business environment, a strong online presence plays an important role in the success of any professional service provider.
Read MoreIs Digital Marketing Necessary for My Dental Practice?
As a dental practice owner, it is essential that you realize how fierce the competition is before you decide on your marketing strategy for this year. If you haven’t given digital marketing a thought until now, it is definitely time to do so.
Read MoreDoctorLogic and the AACD Form Partnership
This week, we are excited to make a big announcement regarding a mutually beneficial partnership with the American Academy of Cosmetic Dentistry (AACD)
Read MoreUsing Video Production To Generate More Leads
There is no doubt that producing high-quality, custom videos to market your practice online is a good decision for every doctor to consider in 2018. Video marketing can be used to help you generate new online leads in multiple ways.
Read MoreThe Hardest Part of the Job
Owning a busy medical practice comes with some unique business challenges, largely due to the rapidly changing environment of healthcare.
Read More3 Ways to Increase Your Mommy Makeover Patient Volume
Plastic surgery is one of the most competitive verticals there is in all of healthcare. Doctors spend thousands of dollars each month on marketing and advertising to help create brand awareness and to attempt to attract more patients online.
Read MorePress Release - DoctorLogic & DentalWorks Partnership
In 2016, DoctorLogic partnered with one of the nation’s largest dental service organizations to help them maximize their presence online. DentalWorks, a subsidiary of DentalOne Partners, Inc. is a dental enterprise with more than 164 locations and dentists across the U.S.
Read More5 Easy Steps To Gallery Success
Through my tenure as the Director of Implementation for DoctorLogic, I have had the distinct pleasure of working with our clients, helping them to understand how easy it is to showcase their work through their online before and after photo galleries.
Read MoreWhat is Responsive Design? Does it actually matter?
Responsive Design refers to a way a website is built in order to function properly across multiple devices and screen sizes. If you’ve talked with any web company in the past 6 months, you’ve probably heard a lot about responsive design. Let’s find out why.
Read MorePractice Management Tips - An Interview with Andre Riley
The following content is an interview conducted with DoctorLogic’s VP of Sales & Marketing, Andre Riley. This content was used in an article published in The Aesthetic Guide Magazine. See the full article here.
Read More