The DoctorLogic Blog

The United States Department of Health and Human Services (HHS) has diligently fined healthcare companies in violation of HIPAA in any way. One example of this is a dental practice in North Carolina that the HHS found had disclosed a patient's protected health information (PHI) online when responding to a negative review. Because of this violation, the Office for Civil Rights (OCR) imposed a penalty of $50,000, which is the fine for particularly serious violations.

Every business needs to spend money to make money, but it's not always clear exactly how much you need to spend. If you're trying to figure out how big of a budget you need for your medical practice marketing, there are some key factors to consider. Your budget will depend on how you set your goals and what you want to achieve.

A Facebook dark post isn't the social media giant's answer to film noir. A dark post is essentially an unpublished page post. While it never appears anywhere on the advertiser's Facebook page, the sponsored ad does show up interspersed with the organic posts in the news feeds of a select group of users. Because dark posts are hyper-targeted based on interests, they result in higher engagement.

With the market size of the podiatrist industry growing by over 2% every year, the competition for podiatry practices is becoming more and more fierce. Search engine optimization (SEO) is essential to taking market share and positioning your clinic as the local industry leader.

Excellent website design is integral to the success of your ophthalmology digital marketing campaign. According to studies, 94% of first impressions about a website are design-related. These impressions have a direct effect on conversion rates and word-of-mouth marketing.

"Upsell" is typically regarded as a dirty word in healthcare, as it gives the impression that the practitioner is primarily out to make money as opposed to helping patients. However, there's nothing inherently wrong with offering premium as long as you are doing so with the patient's best interest in mind.

Formerly known as Google My Business, Google Business Profiles (GBPs) are a great business listing tool that helps connect businesses and consumers. These business listings allow you to provide prospects with the basic information they would need to know when searching for an ophthalmology practice, such as:

A brief look at Google Trends demonstrates that over the past few years, more and more people are typing "eye exam near me" into the search box. If you aren't seeing an increase in online leads for the eye exam service, your local SEO may need some work.

All too often, medical practitioners are led to believe that the way to achieve marketing success is to outsource everything to an agency. However, great content is only part of the equation. Outsourcing ignores the role of technology in converting leads into patients. The best way to increase the return on your marketing investment is to partner with an agency that provides healthcare marketing technology.

When working to attract new patients to an ophthalmology practice, search engine optimization (SEO) is crucial. Great SEO techniques go a long way in connecting with new prospective patients, especially with local SEO practices.

On a patient-to-patient level, your LASIK eye surgery center provides excellent service. You know your patients, their goals and treatment plans, and how to ensure they each have the right post-surgery experience.

The average lifetime value of your patients is a simple metric that can drastically improve your marketing efforts. Understanding how to track and calculate this vital metric can improve your ability to bring high-value patients into your practice. You'll be able to make your marketing dollar stretch further and improve your dental marketing ROI.

Content marketing entails using various types of content to connect with target audiences in an effort to convert them into loyal patients. Plastic surgery has some unique content marketing requirements compared to content marketing for cosmetic surgeons

Struggling to create unique content for your photo galleries? Writer's block stopped you in your tracks? Introducing 'Write It For Me,' the perfect cure for those content creation blues.

With over 5,000 medical spas working all over the United States, the competition for patients is becoming more and more fierce every year. Since many of these businesses use expert search engine optimization (SEO) services, common SEO strategies are no longer enough to keep you ahead of the competition.

You asked. We delivered! New navigation enhancements to make your DoctorLogic user experience easier and faster.

Based on recent market research by Technavio, the LASIK eye operation devices market expects to grow by $774.01 million by 2025. Demand for LASIK operation devices will increase at a CAGR of 6.48%.

Let’s take a closer look at ophthalmology SEO marketing and how it fits into your clinic’s marketing strategy.

Even the most effective dental marketing strategy is only as good as its Return on Investment (ROI). When planning your marketing budget, you need to clearly understand what the current ROI is and how to increase it.

Dermatology practice marketing starts with a high-quality website. It lies at the core of lead generation, conversion, retention, and patient education. Without a website, the marketing ROI is unlikely to meet your expectations.

Regardless of how successful your practice is, attracting new patients is always a challenge. Even though the COVID-19 pandemic increased the number of people who want plastic surgery, bringing them to your clinic still requires a comprehensive approach to digital marketing and lead generation.

Whether you’re an existing or de novo dental practice, you will struggle to survive without a competitive marketing budget. You must set aside a specific amount of money you’re willing to spend to maximize profitability and return on investment (ROI).

Medical providers have long known that great before-and-after photos have incredible value. As soon as a patient enters their website, they see proof of concrete results. The positive impact of photo galleries on new patients cannot be underestimated.

Search engines are one of the top tools that patients use when searching for dental services. In fact, 97% of people learn more about a local company online than they do anywhere else. That’s why local SEO for dentists deserves to be an integral part of your practice’s marketing campaign.

One of the most critical assets for a medical practice's marketing efforts is its website's domain name. Following best practices is essential whether you're considering purchasing a new or retired domain name. Some older techniques like Exact Match Domains (EMD) no longer offer the same kind of SEO benefit they once had, but they can still drive traffic when used correctly. 

DoctorLogic, an all-in-one Website Marketing Platform created exclusively for healthcare providers, recently received the honored designation of a 2022 Best Place for Working Parents award.

This article explains why there is no single legal standard (yet) and provides practical tips to avoid or defend against litigation, including a website widget that might help you.

If the importance of social media is widely known, why do so many doctors underutilize the channel?

Whether or not you tend to use social media yourself, there really is no denying its value as a marketing channel when it comes to acquiring leads, building trust, and growing your practice.

Though expensive cameras, premium lighting, and green screen backdrops are commonly used to create high-end videos, this post will give you some guidance as to how to achieve professional-looking videos with minimal effort.

Having an up-to-date presence on popular review sites is a simple, effective way to start building trust with prospective patients.

Today we are excited to announce the new Home Page and Reporting enhancements are now officially live and available for all DoctorLogic customers.

In an effort to help your practice incorporate video in your practice marketing strategy, we have outlined a few recommendations to help get you started.

With Spring right around the corner, we put together a checklist you can use to ensure everything is up-to-date and running smoothly.

In this post you’ll learn why you should blog, and some simple steps you can take to help get the ‘blogging ball’ rolling.

A few tips, tricks, and best practices to help you get the most out of this particularly useful Opportunities dashboard

Last month we mentioned the new homepage redesign and with that comes some shiny new reports to go with it! Get a sneak peek here.

5 subtle (and 4 not-so-subtle) ways to tell your website needs to be refreshed.

What questions should you ask to find the right partner for your practice?

This post covers the overall search trends as well as industry updates which relate to the topic of "Online Doctor Consultations" and similar searches..

A fun look back at the history of this groundbreaking service & how to utilize it in your marketing today.

We redesigned the new homepage to highlight your most important performance metrics and give you a better understanding of your top website, SEO, & conversion results.

How has the pandemic shaped the employee benefits structure?

We redesigned the new homepage to highlight your most important performance metrics to get a better understanding of your top website, SEO, & conversion results.

Let's make 2021 your most successful year yet!

In our latest blog post, our Head of Paid Search dives into the value in utilizing search trends in your ad campaigns.

In our latest blog post, our Director of Growth Marketing (and former Practice Management Consultant) walks you through the process of creating a simple, annual budget for your practice.

In our latest blog post, our Head of SEO looks into why links are an important part of a successful SEO strategy.

When referring to SEO we tend to think about content, but in this post we showcase why technical issues can prevent a page from ranking as well.

In this inaugural edition of SEO News from DoctorLogic, our in-house SEO expert, Ryan Metcalf, breaks down the biggest trends and Google updates in 2020 so far.

It’s no secret each business is going to be and has already been negatively impacted by the coronavirus. With that said, there are several things we can do to minimize the impact of performance and keep our patients happy. It’s also a great opportunity to review SEO tactics and optimization ideas to make sure things are in great shape when they eventually return to normal.

The health and safety of patients and staff is a priority among medical practices. Virtual consultations allow you to continue providing service in a private and efficient manner.

As COVID-19 continues to impact business, the role of digital marketing is becoming increasingly more important to create continued awareness.

During the spread of COVID-19 here are a few things your practice can do during these difficult times to gear up for better times.

The Inc. magazine today revealed that DoctorLogic, creator of the Website Marketing Platform exclusively for healthcare providers, is No. 122 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies.

To stay competitive and achieve year-over-year increases doctors should consider all core marketing and technology initiatives, as well as some new and noteworthy ones. Here are 5 easy (but highly effective) strategies you can implement to increase patient volume.

New to SEO? Or just wonder what are the trends for 2020? Strengthen your online presence and grow your practice with these SEO trends that matter in 2020.

Plastic and cosmetic surgery continues to be in high demand in the United States. This demand has created a healthy yet competitive marketplace for plastic surgeons.

At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines. In this blog, you’ll get an overview of SEO for dentistry and why you need it for your practice, as well as a few basic SEO tips to help you get started.

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether.

Here are 5 tips to identifying profitable visitors.

Not only can social reach prospective patients on a human level, but it can also reach the search gods on a search engine optimization (SEO) level. That’s because it’s been found that there’s a strong correlation between social activity and rankings.

practice’s Google My Business profile is what appears when people are searching for that business, or a business like it, on Google Search or in Google Maps.

As technology advances, the ways to search for and find information are multiplying. One of the more relatively recent methods quickly gaining popularity is voice search. This means in order to stay on top of the optimization game, websites must now also account for voice searches in their strategy.

In this post, we’ll lay out why content is important, how often you should blog, and what types of content you can create to easily fill up your queue. These tips will give you a better idea of how you should be incorporating content into your overall digital marketing strategy.

We’re often asked how often you should update or redesign your website. The answer isn’t as straightforward as you might think. So, to help with this question, here are 6 signs to look for when asking if your practice needs a new website.

What if you're not a DSO and want to compete on their level digitally? DSO News caught up with Andre Riley, Chief Revenue Officer at DoctorLogic to learn more about how solo-practices, small groups, emerging groups and even mid-size DSOs can compete with even the biggest players online.

Inc. magazine ranked DoctorLogic #1285 on the 2019 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies in America.

The DoctorLogic Before and Gallery solution has proven to be a fan favorite, allowing physicians to display their outcomes like never before.

So how can you increase website traffic? We’ve put together this list of five things you can do to start getting your visitor numbers up today.

By simply typing your name into a search bar, prospective patients can learn a lot about you. So how do you know what they’re seeing and how can you control it?

As a cosmetic dentist, there are many ways you can market your practice to potential patients.

Having friendly and sincere people representing your practice is the thing that will leave the most lasting impression on patients, especially new patients.

When considering the direction for your website, a strong SEO strategy is absolutely key to your success. And when putting together your SEO campaign, you may be wondering if it’s a good idea to set up a few microsites in addition to your main website or in lieu of it.

It’s no secret people use Google for everything — especially for health issues.

Developing a marketing strategy is hard work. When done correctly, it provides a huge benefit to your practice by increasing leads, cases, and revenue. However, often times, many practices either overlook the strategy entirely, or execute it poorly and expect high results.

Now that you know the five foundational elements of content marketing, including creating value, knowing your audience, promoting properly, honing technical skills and analyzing what’s working (and what’s not), what types of content should you be creating?

First impressions matter. Establishing a positive patient experience throughout their visit can increase patient referrals and your online reputation.

Does your medical practice have a brand? Branding is incredibly important to all businesses, medical practices included, because it tells prospective patients what they can expect from your practice.

If you’re new to digital marketing, knowing if your efforts are worthwhile can be a mystery if you don’t know what marketing metrics you should be measuring.

Only 1% of eligible patients choose Bariatric Surgery as an option. Although it’s the #1 solution for long term, weight loss with proven results, it’s the most underutilized method for weight loss.

Reputation management for doctors can be tricky in the digital world. That’s because the internet—along with its pros—definitely has its cons.

With 1 in 20 Google searches being health related, it’s no wonder healthcare providers are implementing content marketing into their marketing strategies.

Attracting patients online, especially in a competitive market, can be tough. In my previous blog, I discussed how online consumerism has changed and how potential patients are conducting their research online.

Have you ever performed an online search for a high-priced item or service and narrowed your decision down to two choices, then began researching everything you could out of those two to ENSURE you selected the absolute best?

It’s a new year and you’re ready to spice up your marketing strategy to make the most of it. But where do you start?

Online consumerism has dramatically changed the way society works today, especially in healthcare. Consumers are turning more and more to the web to find and check out doctors.

PPC is a constantly evolving landscape, and it can be hard to keep up with all of the best practices. So instead, let’s take a look at the most common PPC mistakes people make and how they can be rectified.

If you want to grow your practice, these 5 healthcare marketing trends can help do just that.

Is your practice leveraging content to reach more prospective patients and ultimately grow your business?

By now you’ve probably heard—and experienced firsthand—how word of mouth can benefit your business. After all, Nielsen found 92% of consumers believe recommendations from friends and family over all forms of advertising.

With the Internet age came a new way to promote your practice, reach more people, and grow your business. But all the opportunities afforded by the digital era can be confusing and difficult to mill through, especially when it comes to digital marketing.

Think of a website as an extension of your business. Your current and potential clients are visiting you online. You want to give them an easy and pleasant user experience so they can associate positive feelings with your business. You can give them this experience by having a fully functioning website that loads up quickly.

We live in a visual era, where consumers may engage in a product or service based on a single photograph. For this reason, one of the most compelling components of an online marketing arsenal, is a before and after photo gallery.

Have you ever thought to yourself, Is Digital Marketing Necessary for My Dental Practice? If you are a dentist who specializes in implant dentistry, you are missing out on potentially millions of dollars in revenue for every year you decide to ignore digital marketing for your practice.

Marketing plays a key role in the success and growth of your practice. The information provided to prospective patients about who you are, what you stand for, what you offer, and why people should give your practice a visit must be strategic.

Nowadays, there is a buzz about how practices effectively utilize call tracking to gauge the intrinsic value of their digital marketing efforts. What is call tracking anyway? Well that is a great question, and here is what you need to know.

Patients search in so many different ways these days. But how can your practice keep up with all the competition in the Google space? That’s where PPC can take your online presence to the next level.

There is no doubt that businesses nowadays encounter an unprecedented level of cyber attacks in the form of malware, ransomware, hacking, and DDoS attacks. That is essentially why you must ensure that your website is properly secured and trustable.

For a plastic surgeon, a perfect day at the practice would generally comprise of performing surgical procedures to help their patients look and feel better.

Plastic surgeons are in demand more than ever, all thanks to the latest technology such as smartphones and social media platforms that have made marketing a breeze for them. More and more people today are joining the selfie culture taking their facial snaps at any place and time.

Each year, over five million individuals suffer domestic abuse and violence in the U.S. and Canada. Considerable efforts and initiatives focus on increasing awareness of this serious issue. However, there is little publicity when it comes to the dental problems many victims might face.

In today’s technology-focused business environment, a strong online presence plays an important role in the success of any professional service provider.

As a dental practice owner, it is essential that you realize how fierce the competition is before you decide on your marketing strategy for this year. If you haven’t given digital marketing a thought until now, it is definitely time to do so.

This week, we are excited to make a big announcement regarding a mutually beneficial partnership with the American Academy of Cosmetic Dentistry (AACD)

There is no doubt that producing high-quality, custom videos to market your practice online is a good decision for every doctor to consider in 2018. Video marketing can be used to help you generate new online leads in multiple ways.

Owning a busy medical practice comes with some unique business challenges, largely due to the rapidly changing environment of healthcare.

Plastic surgery is one of the most competitive verticals there is in all of healthcare. Doctors spend thousands of dollars each month on marketing and advertising to help create brand awareness and to attempt to attract more patients online.

In 2016, DoctorLogic partnered with one of the nation’s largest dental service organizations to help them maximize their presence online. DentalWorks, a subsidiary of DentalOne Partners, Inc. is a dental enterprise with more than 164 locations and dentists across the U.S.

Through my tenure as the Director of Implementation for DoctorLogic, I have had the distinct pleasure of working with our clients, helping them to understand how easy it is to showcase their work through their online before and after photo galleries.

Responsive Design refers to a way a website is built in order to function properly across multiple devices and screen sizes. If you’ve talked with any web company in the past 6 months, you’ve probably heard a lot about responsive design. Let’s find out why.

The following content is an interview conducted with DoctorLogic’s VP of Sales & Marketing, Andre Riley. This content was used in an article published in The Aesthetic Guide Magazine. See the full article here.