The DoctorLogic Blog

By simply typing your name into a search bar, prospective patients can learn a lot about you. So how do you know what they’re seeing and how can you control it?

As a cosmetic dentist, there are many ways you can market your practice to potential patients.

Having friendly and sincere people representing your practice is the thing that will leave the most lasting impression on patients, especially new patients.

When considering the direction for your website, a strong SEO strategy is absolutely key to your success. And when putting together your SEO campaign, you may be wondering if it’s a good idea to set up a few microsites in addition to your main website or in lieu of it.

It’s no secret people use Google for everything — especially for health issues.

Developing a marketing strategy is hard work. When done correctly, it provides a huge benefit to your practice by increasing leads, cases, and revenue. However, often times, many practices either overlook the strategy entirely, or execute it poorly and expect high results.

Now that you know the five foundational elements of content marketing, including creating value, knowing your audience, promoting properly, honing technical skills and analyzing what’s working (and what’s not), what types of content should you be creating?

First impressions matter. Establishing a positive patient experience throughout their visit can increase patient referrals and your online reputation.

Does your medical practice have a brand? Branding is incredibly important to all businesses, medical practices included, because it tells prospective patients what they can expect from your practice.

If you’re new to digital marketing, knowing if your efforts are worthwhile can be a mystery if you don’t know what marketing metrics you should be measuring.

Only 1% of eligible patients choose Bariatric Surgery as an option. Although it’s the #1 solution for long term, weight loss with proven results, it’s the most underutilized method for weight loss.

Reputation management for doctors can be tricky in the digital world. That’s because the internet—along with its pros—definitely has its cons.

With 1 in 20 Google searches being health related, it’s no wonder healthcare providers are implementing content marketing into their marketing strategies.

Attracting patients online, especially in a competitive market, can be tough. In my previous blog, I discussed how online consumerism has changed and how potential patients are conducting their research online.

Have you ever performed an online search for a high-priced item or service and narrowed your decision down to two choices, then began researching everything you could out of those two to ENSURE you selected the absolute best?

It’s a new year and you’re ready to spice up your marketing strategy to make the most of it. But where do you start?

Online consumerism has dramatically changed the way society works today, especially in healthcare. Consumers are turning more and more to the web to find and check out doctors.

PPC is a constantly evolving landscape, and it can be hard to keep up with all of the best practices. So instead, let’s take a look at the most common PPC mistakes people make and how they can be rectified.

If you want to grow your practice, these 5 healthcare marketing trends can help do just that.

Is your practice leveraging content to reach more prospective patients and ultimately grow your business?

By now you’ve probably heard—and experienced firsthand—how word of mouth can benefit your business. After all, Nielsen found 92% of consumers believe recommendations from friends and family over all forms of advertising.

With the Internet age came a new way to promote your practice, reach more people, and grow your business. But all the opportunities afforded by the digital era can be confusing and difficult to mill through, especially when it comes to digital marketing.

Think of a website as an extension of your business. Your current and potential clients are visiting you online. You want to give them an easy and pleasant user experience so they can associate positive feelings with your business. You can give them this experience by having a fully functioning website that loads up quickly.

We live in a visual era, where consumers may engage in a product or service based on a single photograph. For this reason, one of the most compelling components of an online marketing arsenal, is a before and after photo gallery.

If you are in the market for a new advertising or digital marketing firm, something you may have been approached with is a promise of market exclusivity.

Have you ever thought to yourself, Is Digital Marketing Necessary for My Dental Practice? If you are a dentist who specializes in implant dentistry, you are missing out on potentially millions of dollars in revenue for every year you decide to ignore digital marketing for your practice.

Marketing plays a key role in the success and growth of your practice. The information provided to prospective patients about who you are, what you stand for, what you offer, and why people should give your practice a visit must be strategic.

Nowadays, there is a buzz about how practices effectively utilize call tracking to gauge the intrinsic value of their digital marketing efforts. What is call tracking anyway? Well that is a great question, and here is what you need to know.

Patients search in so many different ways these days. But how can your practice keep up with all the competition in the Google space? That’s where PPC can take your online presence to the next level.

There is no doubt that businesses nowadays encounter an unprecedented level of cyber attacks in the form of malware, ransomware, hacking, and DDoS attacks. That is essentially why you must ensure that your website is properly secured and trustable.

For a plastic surgeon, a perfect day at the practice would generally comprise of performing surgical procedures to help their patients look and feel better.

Plastic surgeons are in demand more than ever, all thanks to the latest technology such as smartphones and social media platforms that have made marketing a breeze for them. More and more people today are joining the selfie culture taking their facial snaps at any place and time.

Each year, over five million individuals suffer domestic abuse and violence in the U.S. and Canada. Considerable efforts and initiatives focus on increasing awareness of this serious issue. However, there is little publicity when it comes to the dental problems many victims might face.

In today’s technology-focused business environment, a strong online presence plays an important role in the success of any professional service provider.

As a dental practice owner, it is essential that you realize how fierce the competition is before you decide on your marketing strategy for this year. If you haven’t given digital marketing a thought until now, it is definitely time to do so.

This week, we are excited to make a big announcement regarding a mutually beneficial partnership with the American Academy of Cosmetic Dentistry (AACD)

There is no doubt that producing high-quality, custom videos to market your practice online is a good decision for every doctor to consider in 2018. Video marketing can be used to help you generate new online leads in multiple ways.

Plastic and cosmetic surgery continues to be in high demand in the United States. This demand has created a healthy yet competitive marketplace for plastic surgeons.

Owning a busy medical practice comes with some unique business challenges, largely due to the rapidly changing environment of healthcare.

Plastic surgery is one of the most competitive verticals there is in all of healthcare. Doctors spend thousands of dollars each month on marketing and advertising to help create brand awareness and to attempt to attract more patients online.

In 2016, DoctorLogic partnered with one of the nation’s largest dental service organizations to help them maximize their presence online. DentalWorks, a subsidiary of DentalOne Partners, Inc. is a dental enterprise with more than 164 locations and dentists across the U.S.

Through my tenure as the Director of Implementation for DoctorLogic, I have had the distinct pleasure of working with our clients, helping them to understand how easy it is to showcase their work through their online before and after photo galleries.

Responsive Design refers to a way a website is built in order to function properly across multiple devices and screen sizes. If you’ve talked with any web company in the past 6 months, you’ve probably heard a lot about responsive design. Let’s find out why.

The following content is an interview conducted with DoctorLogic’s VP of Sales & Marketing, Andre Riley. This content was used in an article published in The Aesthetic Guide Magazine. See the full article here.