All too often, medical practitioners are led to believe that the way to achieve marketing success is to outsource everything to an agency. However, great content is only part of the equation. Outsourcing ignores the role of technology in converting leads into patients. The best way to increase the return on your marketing investment is to partner with an agency that provides healthcare marketing technology.

This article explains why there is no single legal standard (yet) and provides practical tips to avoid or defend against litigation, including a website widget that might help you.

If the importance of social media is widely known, why do so many doctors underutilize the channel?

Whether or not you tend to use social media yourself, there really is no denying its value as a marketing channel when it comes to acquiring leads, building trust, and growing your practice.

Though expensive cameras, premium lighting, and green screen backdrops are commonly used to create high-end videos, this post will give you some guidance as to how to achieve professional-looking videos with minimal effort.

5 subtle (and 4 not-so-subtle) ways to tell your website needs to be refreshed.

What questions should you ask to find the right partner for your practice?

This post covers the overall search trends as well as industry updates which relate to the topic of "Online Doctor Consultations" and similar searches..

A fun look back at the history of this groundbreaking service & how to utilize it in your marketing today.

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether.

The DoctorLogic Before and Gallery solution has proven to be a fan favorite, allowing physicians to display their outcomes like never before.

If you’re new to digital marketing, knowing if your efforts are worthwhile can be a mystery if you don’t know what marketing metrics you should be measuring.

For a plastic surgeon, a perfect day at the practice would generally comprise of performing surgical procedures to help their patients look and feel better.