Google unveiled its first measurement tool, Urchin from Google, in 2005. Google followed this up with Google Analytics (or Google Analytics Classic) in 2007 and in 2012, Universal Analytics was released. So it was no great shock to the DoctorLogic team to learn that Google was again upgrading its measurement tools to Google Analytics 4 (GA4).

Google Business Profiles (GBPs) are a free and easy way to connect with prospective customers. In fact, 64% of consumers have used GBPs to find local business contact information, making them important to use and keep up-to-date.

Local SEO is a marketing strategy that focuses on attracting, converting, and retaining a local audience. While traditional SEO works on bringing your website to the top of the SERPs (Search Engine Result Pages), local SEO also puts your practice in front of the local searchers.

A brief look at Google Trends demonstrates that over the past few years, more and more people are typing "eye exam near me" into the search box. If you aren't seeing an increase in online leads for the eye exam service, your local SEO may need some work.

When working to attract new patients to an ophthalmology practice, search engine optimization (SEO) is crucial. Great SEO techniques go a long way in connecting with new prospective patients, especially with local SEO practices.

With over 5,000 medical spas working all over the United States, the competition for patients is becoming more and more fierce every year. Since many of these businesses use expert search engine optimization (SEO) services, common SEO strategies are no longer enough to keep you ahead of the competition.

If the importance of social media is widely known, why do so many doctors underutilize the channel?

Whether or not you tend to use social media yourself, there really is no denying its value as a marketing channel when it comes to acquiring leads, building trust, and growing your practice.

Having an up-to-date presence on popular review sites is a simple, effective way to start building trust with prospective patients.

In an effort to help your practice incorporate video in your practice marketing strategy, we have outlined a few recommendations to help get you started.

With Spring right around the corner, we put together a checklist you can use to ensure everything is up-to-date and running smoothly.

In this post you’ll learn why you should blog, and some simple steps you can take to help get the ‘blogging ball’ rolling.

5 subtle (and 4 not-so-subtle) ways to tell your website needs to be refreshed.

What questions should you ask to find the right partner for your practice?

This post covers the overall search trends as well as industry updates which relate to the topic of "Online Doctor Consultations" and similar searches..

A fun look back at the history of this groundbreaking service & how to utilize it in your marketing today.

When referring to SEO we tend to think about content, but in this post we showcase why technical issues can prevent a page from ranking as well.

In this inaugural edition of SEO News from DoctorLogic, our in-house SEO expert, Ryan Metcalf, breaks down the biggest trends and Google updates in 2020 so far.

It’s no secret each business is going to be and has already been negatively impacted by the coronavirus. With that said, there are several things we can do to minimize the impact of performance and keep our patients happy. It’s also a great opportunity to review SEO tactics and optimization ideas to make sure things are in great shape when they eventually return to normal.

New to SEO? Or just wonder what are the trends for 2020? Strengthen your online presence and grow your practice with these SEO trends that matter in 2020.

At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines. In this blog, you’ll get an overview of SEO for dentistry and why you need it for your practice, as well as a few basic SEO tips to help you get started.

When considering the direction for your website, a strong SEO strategy is absolutely key to your success. And when putting together your SEO campaign, you may be wondering if it’s a good idea to set up a few microsites in addition to your main website or in lieu of it.

It’s no secret people use Google for everything — especially for health issues.

With the Internet age came a new way to promote your practice, reach more people, and grow your business. But all the opportunities afforded by the digital era can be confusing and difficult to mill through, especially when it comes to digital marketing.

Think of a website as an extension of your business. Your current and potential clients are visiting you online. You want to give them an easy and pleasant user experience so they can associate positive feelings with your business. You can give them this experience by having a fully functioning website that loads up quickly.

In today’s technology-focused business environment, a strong online presence plays an important role in the success of any professional service provider.