The website for your dermatology practice will serve as its “digital doorstep.” It’s your business’s primary online representative and will be the central platform where people research your practice. Because of its importance, your website must be at its best.

Attracting and converting patients is just one part of your marketing strategy. The next step is making sure they stay. Patient retention is integral to the success of your dental practice and vital to the efficiency of your further marketing efforts.

Taking full advantage of the increasing number of patients requires the implementation of medical practice growth strategies. These approaches fall into two categories: growth through existing patients and growth through new patients.

Inbound marketing doesn't just bring patients in. It builds your brand, retains a loyal audience, and saves money. Let's take a closer look at inbound digital marketing for dentists.

Over 80% of organizations within the healthcare sector use blue and white in their logo. This isn't a mistake. It is a direct influence of "color psychology" in practice branding.

Google unveiled its first measurement tool, Urchin from Google, in 2005. Google followed this up with Google Analytics (or Google Analytics Classic) in 2007 and in 2012, Universal Analytics was released. So it was no great shock to the DoctorLogic team to learn that Google was again upgrading its measurement tools to Google Analytics 4 (GA4).

Google Business Profiles (GBPs) are a free and easy way to connect with prospective customers. In fact, 64% of consumers have used GBPs to find local business contact information, making them important to use and keep up-to-date.

Like most medical specialists, urology practices are heavily reliant on referrals from physicians. While physician referrals are still important, they shouldn't be the sole source for all of your patients. Instead, you should work to supplement referrals by directly acquiring patients. To achieve this, you will need to invest in digital marketing strategies that truly work.

A Facebook dark post isn't the social media giant's answer to film noir. A dark post is essentially an unpublished page post. While it never appears anywhere on the advertiser's Facebook page, the sponsored ad does show up interspersed with the organic posts in the news feeds of a select group of users. Because dark posts are hyper-targeted based on interests, they result in higher engagement.

Formerly known as Google My Business, Google Business Profiles (GBPs) are a great business listing tool that helps connect businesses and consumers. These business listings allow you to provide prospects with the basic information they would need to know when searching for an ophthalmology practice, such as:

5 subtle (and 4 not-so-subtle) ways to tell your website needs to be refreshed.

What questions should you ask to find the right partner for your practice?

This post covers the overall search trends as well as industry updates which relate to the topic of "Online Doctor Consultations" and similar searches..

A fun look back at the history of this groundbreaking service & how to utilize it in your marketing today.

During the spread of COVID-19 here are a few things your practice can do during these difficult times to gear up for better times.

New to SEO? Or just wonder what are the trends for 2020? Strengthen your online presence and grow your practice with these SEO trends that matter in 2020.

Plastic and cosmetic surgery continues to be in high demand in the United States. This demand has created a healthy yet competitive marketplace for plastic surgeons.

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether.

Here are 5 tips to identifying profitable visitors.

Not only can social reach prospective patients on a human level, but it can also reach the search gods on a search engine optimization (SEO) level. That’s because it’s been found that there’s a strong correlation between social activity and rankings.

As technology advances, the ways to search for and find information are multiplying. One of the more relatively recent methods quickly gaining popularity is voice search. This means in order to stay on top of the optimization game, websites must now also account for voice searches in their strategy.

In this post, we’ll lay out why content is important, how often you should blog, and what types of content you can create to easily fill up your queue. These tips will give you a better idea of how you should be incorporating content into your overall digital marketing strategy.

We’re often asked how often you should update or redesign your website. The answer isn’t as straightforward as you might think. So, to help with this question, here are 6 signs to look for when asking if your practice needs a new website.

So how can you increase website traffic? We’ve put together this list of five things you can do to start getting your visitor numbers up today.

As a cosmetic dentist, there are many ways you can market your practice to potential patients.

Having friendly and sincere people representing your practice is the thing that will leave the most lasting impression on patients, especially new patients.

Developing a marketing strategy is hard work. When done correctly, it provides a huge benefit to your practice by increasing leads, cases, and revenue. However, often times, many practices either overlook the strategy entirely, or execute it poorly and expect high results.

First impressions matter. Establishing a positive patient experience throughout their visit can increase patient referrals and your online reputation.

If you’re new to digital marketing, knowing if your efforts are worthwhile can be a mystery if you don’t know what marketing metrics you should be measuring.

The following content is an interview conducted with DoctorLogic’s VP of Sales & Marketing, Andre Riley. This content was used in an article published in The Aesthetic Guide Magazine. See the full article here.