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Flawless Salon and Medical Spa Triples Revenue with a 700% Digital Presence Boost


Industry: Medical Spa

Solutions: Website Management, Content Marketing, SEO, PPC


Flawless Salon and Medical Spa is a full-service aesthetic procedure provider in Butte, MT. In addition to cosmetic injection and laser treatments, they also offer an array of health and wellness services. Run by a team of nurse practitioners, this Butte-area provider utilizes specialized technology and services from ALMA lasers.

Flawless Salon and Medical Spa has low brand visibility, unclaimed local listing, and low website traffic. They were also not utilizing before-and-after galleries and had overall poor website visibility. Subsequently, new patient acquisition was low.

The Resolution Process

DoctorLogic created a comprehensive marketing strategy that consisted of a complete primary website relaunch in November 2021. This included the following:

  • Premium SEO: To allow Flawless Salon and Medical Spa to rank higher in search, DoctorLogic created a premium SEO strategy, which consisted of improved and optimized content through higher-ranking keywords and increased keyword count.
  • Content Marketing: DoctorLogic created an expanded content marketing strategy to increase website visibility. This included regular SEO website updates and the addition of blogs with relevant hyperlinks.
  • Pay-Pay-Click (PPC) Advertising: DoctorLogic utilized a PPC advertising campaign to boost website visibility. With the ability to target specific demographics and keywords, PPC can ensure your website gets seen by the right audience to increase the quantity and quality of traffic to your site.

The Results

Within six months of publishing their new primary site, Flawless Salon and Medical Spa’s total digital footprint (keywords on Google) increased by more than 700%, and their page-one keywords grew by 300%. The increased keyword volume contributed to a significant increase in leads and new patient volume. The client was also able to triple her revenue year-over-year with DoctorLogic.

When asked about her favorite part of seeing her website grow with DoctorLogic, Patience Pearle, owner of Flawless Salon and Medical Spa, answered, “I think my biggest thing is the analytics. I love the numbers and love seeing the numbers. When I see those numbers, it makes it worth my bank account.”