---
title: Plastic Surgery SEO Case Study | Refine Plastic Surgery & DoctorLogic
description: See how Refine Plastic Surgery in Odessa, TX transformed their practice with DoctorLogic. Discover a 1,400% increase in Page-1 keywords and 3X more leads.
image: https://doctorlogic.com/hubfs/Refine_mobile_mockup_woman_holding_phone.png
---

# Refine Plastic Surgery: From Decline to Digital Dominance

How Refine Plastic Surgery Achieved 1,400% Growth with DoctorLogic

**Website:** [refineplastics.com](https://refineplastics.com/)

**Industry:** Plastic Surgery

**Solutions:** SEO

![Refine_mobile_mockup_woman_holding_phone](https://doctorlogic.com/hubfs/Refine_mobile_mockup_woman_holding_phone.png "Refine_mobile_mockup_woman_holding_phone")

## About Refine Plastic Surgery

Refine Plastic Surgery, led by board-certified plastic surgeon Dr. Matthew Brown, serves the Odessa and Midland communities with advanced surgical and medical spa treatments. The practice blends surgical expertise with modern technology to deliver natural, transformative results and a patient-first experience.

## The Challenge

In 2021, Dr. Matthew Brown launched [Refine Plastic Surgery in Odessa, TX](https://refineplastics.com/). His original website, built by a family member, had a polished look but lacked optimization. No new content had been added in over a year. As a result, his website's **traffic dropped 65%** in keyword visibility and **lost 50% of its page one rankings on Google**.

Even with advertising on social media, in magazines, and at local events, Dr. Brown saw little success attracting new patients. Most visitors still relied on insurance, but his goal was to bring in more cash-pay plastic surgery patients.

## A New Beginning with DoctorLogic

In January 2024, marketing consultant [Jessica Gilliam from Blackstone Digital](https://blackstonedigital.net/) introduced Dr. Brown to DoctorLogic. As a former practice manager for a plastic surgeon in North Texas, Jessica had seen firsthand how DoctorLogic drives real results. After sharing her success story, she recommended DoctorLogic as her trusted choice for website design, SEO, PPC, and reputation management. Dr. Brown partnered with DoctorLogic and noticed immediate improvements.

## Results That Speak for Themselves

In just 15 months, Refine Plastic Surgery grew from 20 to **280 Google page one keyword rankings**, **a 1,400% increase.**

As a result of stronger Google rankings, Dr. Brown’s website leads have **grown by more than 300% year-over-year**. Using the [DoctorLogic Patient Acquisition Platform](https://doctorlogic.com/healthcare-services/medical-website-design), the team consistently shares galleries, special offers, and patient reviews to highlight outstanding results and patient satisfaction.

DoctorLogic also manages Refine Plastic Surgery’s [Local SEO](https://doctorlogic.com/healthcare-services/medical-seo-search-engine-optimization), [Google Ads](https://doctorlogic.com/healthcare-services/medical-google-ads), and [Reputation Management](https://doctorlogic.com/healthcare-services/online-reputation-management).

Today, Dr. Brown proudly showcases a site that reflects his brand, performs at scale, and delivers measurable results. With access to real-time analytics and a responsive support team, he’s never looked back.

## Key Wins

- #### 1400% Growth in Page One Keywords
- #### 3X Increase in Qualified Leads
- #### Full-service platform with SEO, PPC, and Content Marketing
- #### Easy-to-use tools and expert consulting provided by DoctorLogic

Refine Plastic Surgery needed a partner to take their practice to the next level, so they chose DoctorLogic to replace their underperforming WordPress site. Today, their DoctorLogic website drives strong lead generation and has established Refine Plastic Surgery as a leader in their market.

![refineplastics.com_services_body_mommy-makeover-odessa-tx (2)](https://doctorlogic.com/hs-fs/hubfs/refineplastics.com_services_body_mommy-makeover-odessa-tx%20(2).png?width=318&height=1500&name=refineplastics.com_services_body_mommy-makeover-odessa-tx%20(2).png "refineplastics.com_services_body_mommy-makeover-odessa-tx (2)")