Introduction: A Rough Start in the World of Aesthetic Marketing

How does a newly launched med spa break through the digital noise in one of the most competitive healthcare markets? Can the right marketing partner make that much of a difference? For Shantel White, founder of Tulua Aesthetics in Sugar Land, TX, the answer was a resounding YES—but only after navigating a bumpy road with the wrong agency.

The Challenge: Lost in the Noise

In 2023, Shantel opened Tulua Aesthetics with ambition and passion—but her marketing partners didn’t match her drive. After two failed websites built on Wix and then WordPress, along with multiple failed paid ad campaigns that drained her budget while delivering low-quality leads, she realized she was getting nowhere fast. Frustrated by overseas support and error-ridden content, she paid to exit her contract early and made a bold move to DoctorLogic.

The Solution: A Strategic Partnership with DoctorLogic

The shift to DoctorLogic changed everything. With a custom-built website tailored for SEO, conversion-focused design, and seamless software tools to manage galleries, blogs, and promotions, etc., Shantel finally had control—and the results she had always hoped for.

DoctorLogic’s U.S.-based team helped her execute a full-funnel marketing strategy, including:

• SEO & content marketing to grow local, organic search results
• Paid ad management targeting the right audiences delivering quality leads, quickly
• Reputation management to build trust fast by expanding her visibility by growing reviews on 3rd party review sources

The Results: Explosive Growth in Under a Year

• 10X increase in keyword rankings on Page 1 of Google
• 2X website traffic with richer, optimized content
• 3X lead volume through better design and calls to action

Conclusion: From Invisible to Unstoppable

So, what happens when you finally find the right marketing partner? You go from being invisible online to becoming the go-to aesthetics provider in your area.

Shantel said this about switching to DoctorLogic:

“I am so glad I made the change to DoctorLogic.  The entire process has been nothing short of amazing, and I’m excited to continue growing and scaling my business with their support.  I cannot recommend DoctorLogic enough!”

And judging by her results, she’s absolutely right!