Skip to content

USMD Arlington Attracts More Patients with a Custom HIPAA-Compliant Website


Industry: Hospitals

Solutions: Website Management, Content Marketing



Website Traffic


Optimized Keywords


Search-Generated Phone Calls

USMD Hospital at Arlington (USMDA) is a premier physician-led hospital located in North Texas. Serving the Dallas-Fort Worth community since 2003, USMD Arlington utilizes advanced technology and groundbreaking techniques to provide compassionate, comprehensive care. As a modern facility with hundreds of experienced providers, USMDA needed assistance improving its brand’s online visibility to reach a wider audience.

The Challenge

On their previous platform, USMD Arlington found themselves in poor shape from an organic perspective. This lack of organic content resulted in reduced traffic and minimal visibility, hindering their growth potential. DoctorLogic’s content marketing, local listing management, and premium SEO provided growth opportunities that USMDA’s previous vendor could not offer.

The Resolution Process

Even though their previous website was secure, USMDA’s content was generic and outdated, with over 30 million toxic links. After launching with DoctorLogic, the new platform provided a reliable and custom-created website featuring the hospital’s experienced practitioners and their many advanced services.

DoctorLogic’s website development plan:

  • HIPAA-complaint website: DoctorLogic’s platform ensures that USMDA’s website is HIPPA-compliant.
  • Easy to manage websites: With their new content in place, USMDA can make edits in real time and receive immediate reports on site traffic, keywords, and site performance.
  • Optimized pages: Our team uses SEO research and expertise to craft content through a targeted, strategic approach to reach a broader audience.

Content marketing to increase search visibility:

After eliminating all of the previous historical technical debt and toxic links, the new website was able to triple USMDA’s authority score and increase its organic traffic. By focusing on the SEO value and incorporating high-ranking relevant keywords, the new platform increased USMDA’s search visibility to bring attention to their skilled providers and advanced procedures.


The Results

After implementing expert marketing strategies, DoctorLogic brought USMD Hospital at Arlington into the spotlight to attract new patients and highlight their knowledge and skills. With increased traffic and connections, USMDA can expand their reach to provide more patients with the comprehensive care they deserve. Here are some of the significant benefits experienced as a result of the changes implemented by DoctorLogic.

Increase in Organic Traffic:
USMD Arlington experienced a 92% increase in estimated traffic and a 193% increase in estimated traffic value, while most web properties noticed a decrease in traffic value.

Optimized Keywords, Better Leads
With DoctorLogic’s expertise in SEO, USMDA experienced a 293% YoY increase in total keywords and an increase in keywords in positions 1 - 20 by a total of 380% YoY.

Expanding Local Connections
After consolidating more than ten USMDA-branded GMBs and adding services such as social media posting and call tracking, USMD was able to increase organic sessions by 114% YoY and local search-generated phone calls by 10,000%.