Dr. Chris Khorsandi (VIP Plastic Surgery) initially worked with several vendors, who were costly and unable to fulfill their promises of attracting patient leads through website traffic. These vendors were promising results, but offering nothing due to their limited healthcare marketing experience. As a premiere plastic surgery practice in Las Vegas, Dr. Khorsandi did not feel his online presence accurately reflected his offline reputation, especially in one of the nation’s most competitive markets for plastic surgeons. Dr. Khorsandi began working with DoctorLogic in March 2015 with the objective of building an SEO strategy that would amplify his offline experience into online authority, increase overall traffic, and win new patients from search.
The Resolution Process
The first step in defining a winning strategy required a comprehensive discussion with Dr. Khorsandi and his team. The competitive Las Vegas market was flooded with hundreds of other surgeons lobbying for the same goals and rankings, so our strategy needed to have a very targeted approach. We put together a strategy based on a comprehensive technical SEO audit and competitive research.
In order to implement the strategy, we created and designed a modern website that reflected the VIP Plastic Surgery brand and business model. With DoctorLogic’s proven technology and expert content writers, we created a new website specially designed to showcase the great work and reviews using DoctorLogic’s Before and After Galleries and Reputation Management solution. The website was also crafted to serve as the foundation of our SEO strategy. It includes more relevant keywords, is responsive to all devices, and easy to navigate.
Since partnering with DoctorLogic, Dr. Khorsandi has gained a competitive advantage in his market. VIP Plastic Surgery saw a growth in Page 1 keywords by 1,642%, resulting in an increase in website visits by 102%, a 55% increase in website leads, and a 10% lead-to-patient conversion rate. In addition to keyword ranking, the Before and After Photo Gallery brings in 67% of all page view traffic, with 34% leads coming strictly from the gallery page.
With DoctorLogic, VIP Plastic Surgery is leveraging technology to increase efficiency and track lead conversions that turn visitors into patients, leading to exponential growth.