If the importance of social media is widely known, why do so many doctors underutilize the channel?

Whether or not you tend to use social media yourself, there really is no denying its value as a marketing channel when it comes to acquiring leads, building trust, and growing your practice.

Having an up-to-date presence on popular review sites is a simple, effective way to start building trust with prospective patients.

By simply typing your name into a search bar, prospective patients can learn a lot about you. So how do you know what they’re seeing and how can you control it?

First impressions matter. Establishing a positive patient experience throughout their visit can increase patient referrals and your online reputation.

Reputation management for doctors can be tricky in the digital world. That’s because the internet—along with its pros—definitely has its cons.

Have you ever performed an online search for a high-priced item or service and narrowed your decision down to two choices, then began researching everything you could out of those two to ENSURE you selected the absolute best?

For a plastic surgeon, a perfect day at the practice would generally comprise of performing surgical procedures to help their patients look and feel better.