The website for your dermatology practice will serve as its “digital doorstep.” It’s your business’s primary online representative and will be the central platform where people research your practice. Because of its importance, your website must be at its best.

Google unveiled its first measurement tool, Urchin from Google, in 2005. Google followed this up with Google Analytics (or Google Analytics Classic) in 2007 and in 2012, Universal Analytics was released. So it was no great shock to the DoctorLogic team to learn that Google was again upgrading its measurement tools to Google Analytics 4 (GA4).

Giving your website a professional makeover is the first step in building a marketing strategy that will set your services apart from your competitors and help you grow the business.

Excellent website design is integral to the success of your ophthalmology digital marketing campaign. According to studies, 94% of first impressions about a website are design-related. These impressions have a direct effect on conversion rates and word-of-mouth marketing.

This article explains why there is no single legal standard (yet) and provides practical tips to avoid or defend against litigation, including a website widget that might help you.

If the importance of social media is widely known, why do so many doctors underutilize the channel?

Whether or not you tend to use social media yourself, there really is no denying its value as a marketing channel when it comes to acquiring leads, building trust, and growing your practice.

Though expensive cameras, premium lighting, and green screen backdrops are commonly used to create high-end videos, this post will give you some guidance as to how to achieve professional-looking videos with minimal effort.

Having an up-to-date presence on popular review sites is a simple, effective way to start building trust with prospective patients.

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether.

As technology advances, the ways to search for and find information are multiplying. One of the more relatively recent methods quickly gaining popularity is voice search. This means in order to stay on top of the optimization game, websites must now also account for voice searches in their strategy.

We’re often asked how often you should update or redesign your website. The answer isn’t as straightforward as you might think. So, to help with this question, here are 6 signs to look for when asking if your practice needs a new website.

So how can you increase website traffic? We’ve put together this list of five things you can do to start getting your visitor numbers up today.

When considering the direction for your website, a strong SEO strategy is absolutely key to your success. And when putting together your SEO campaign, you may be wondering if it’s a good idea to set up a few microsites in addition to your main website or in lieu of it.