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Morales Plastic Surgery's Redesigned Website Transforms Market Presence with a 371% Surge in Website Visitors


Industry: Plastic Surgery

Solutions: Website Management, Content Marketing, SEO

Case Study - Morales Plastic Surgery


Website Leads


Page-One Keywords


Conversion Rate

The Challenge

Houston, Texas Plastic Surgeon, Dr. Rolando Morales was in search of a provider who could help build a website reflective of the sophistication of his practice and his patients, as well as an infrastructure to create new business. He approached DoctorLogic three years out of his residency program at the University of Texas Medical Branch (UTMB) in Galveston, TX. Like most doctors in the early stages of their careers, Dr. Morales faced several challenges: limited funds, minimum experience, and not enough time to think about marketing. DoctorLogic was the clear choice to help him build the right patient experience and build his website into a new business machine.

The Resolution Process

The first step in defining a winning strategy required a deep dive with Dr. Morales into what he was hoping to accomplish. DoctorLogic and Dr. Morales mutually agreed the best approach was a simple strategy: in order to increase the number of leads, he needed to create an SEO-strong website that could support an increase in website content, allowing Dr. Morales to be found in search and leading to more office visits. This strategy would help Dr. Morales discover new patients from search, promote new content to new audiences, and build long-term loyalty by satisfying patients’ educational and emotional needs.

We started by building a website specially designed to showcase Dr. Morales’ great work and reviews with our Before and After Photo Galleries and Reputation Management. Once the infrastructure was built, we focused on targeting patients in his market. We looked at Houston and the surrounding areas and wrote content relevant to potential patients in the area, anchoring his site to his market during web searches. We then wrote 40 procedure pages for Dr. Morales to educate visitors on the services he offers.

The Results

Since partnering with DoctorLogic, Dr. Morales saw a 2,944% increase in Page 1 keyword rankings, a 371% increase in website visitors, and a 179% increase in website leads. In addition to an improved website architecture and keyword ranking, the Before and After Photo Gallery brings in 74% of all page view traffic, with 27% leads coming strictly from the gallery page.

Dr. Morales has gained a competitive advantage and is dominating his market. With DoctorLogic, he’s leveraging technology to increase efficiency and track lead conversions that turn visitors into patients.