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Case Study

TruDerm

Dermatology | Medical Spa

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Website Leads

TruDerm - Powered By DoctorLogic

The Challenge

TruDerm, a medical spa and dermatology practice with multiple locations in North Texas, had many competitors in their market outperforming them when it came to online search results. TruDerm aspired to grow their practice in a cost-efficient way but couldn't find a suitable solution. They tried many in-house options; hiring SEO/PPC specialists, or utilizing office staff to manage their website, but the results were nowhere near what they needed to make a dent in the market, and costs were beginning to be unmanageable. Unsatisfied, TruDerm began searching for healthcare-expert vendors with a proven track record of success. TruDerm began working with DoctorLogic in November 2017.

Customer

TruDerm

Website

www.truderm.com

Specialty

Dermatology | Medical Spa

Practice Size

2 Practitioners

Location

Plano, TX | Allen, TX

The Results

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Website Leads

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Indexed Keywords

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Click-Through Rate

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Cost Per Click

Since partnering with DoctorLogic, TruDerm has seen an increase of 182% indexed keywords on Google and received an increase of leads per month by 74%. Utilizing the DoctorLogic Paid Search Strategy, TruDerm lowered their cost per conversions by 63%, increased their click-through rate by 42%, and lowered their cost-per-click by 69.8%.

Product Spotlight

The Solution

DoctorLogic advised the first step in growing TruDerm should be a new, custom-designed website. Our team of medical content writers strategically crafted hundreds of pages of content with industry-relevant keywords for optimal SEO performance. Our design team then crafted a beautiful, custom website for TruDerm on the DoctorLogic Website Marketing Platform with fluid navigation on any device. TruDerm is also leveraging our Before and After Photo Gallery and Reputation Management features to showcase their stunning reviews and results.

DoctorLogic also produced a full Paid Search Strategy so TruDerm could gain a quick competitive advantage online with a low cost per acquisition. Where TruDerm once struggled to compete online with manageable costs, they are now leveraging technology to exponentially and efficiently grow their practice.

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